eiTan has a long track record of developing the core technologies for disruptive global startups. Prior to founding 2key, eiTan led algorithms, backend, architecture and data science for MedCPU (acquired), Wochit, and Keywee, all considered global leaders in their domains. He has also helped other successful projects rise as a Machine Learning and NLP consultant. eiTan holds a BSc (Summa Cum-Laude, 1st in class) in Bio-Medical Engineering and an MSc (Magna Cum-Laude) in BioMed Informatics & Business, both from Tel-Aviv University. eiTan is also a long-time disciple and teacher of Martial Arts & Raja Yoga.